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Model 3 - Build a networkBusiness · Model 3

Buy in bulk. Build your own network.

For businesses that want to run their own EV charging network - buying chargers from Magma, deploying them through host partners, and controlling revenue, branding and tariffs.

Where ₹100 of a session goes
Electricity you pay
₹44
Magma platform
₹5
Field maintenance you do
₹5
You got paid
₹95
Your profit
₹46

Magma keeps ₹5 of every ₹100, so ₹95 is paid to you. Electricity and field maintenance come out of that, leaving ₹46. What you pay your host partners is yours to negotiate, site by site.

Process

How the CPO model works.

  1. STEP 01

    Territory & volume

    Agree your market and an initial order quantity with Magma.

  2. STEP 02

    Bulk purchase

    Chargers are supplied at distributor pricing against the volume slab you qualify for.

  3. STEP 03

    Sign host sites

    You recruit the locations and agree the site owner’s share or rent.

  4. STEP 04

    Deploy & brand

    Units go out under your brand, on the Magma platform under licence.

  5. STEP 05

    Operate

    You set tariffs, collect revenue, run support and hold the customer relationship.

What you control - and what you take on

01

Tariffs are yours

Set the rate per kWh site by site, to match what each location will bear.

02

Branding is yours

The network carries your name, not Magma’s. Units ship under your brand.

03

Host terms are yours

Negotiate revenue share, fixed rent, or a hybrid with each host you sign.

04

Support becomes yours

Field maintenance and first-line support are your responsibility, with Magma supplying parts and second-line escalation.

05

A platform fee per charger

A monthly per-charger fee covers software, payments and monitoring.

06

Resale is a second margin

You do not have to own every charger - reselling to host partners returns capital immediately.

Pricing

Indicative bulk pricing.

Shown on the ChargeSpot 7, the volume seller. Final pricing, territory rights and platform fees are set in the CPO agreement.

Order quantityDiscount off MRP7 kW unit priceMargin if resold at MRP
1–4 units-₹49,999-
5–9 units15%₹42,499₹7,500
10–24 units25%₹37,499₹12,500
25–49 units30%₹34,999₹15,000
50+ unitsNegotiatedOn request-

The second revenue line. CPOs do not have to own every charger. Reselling units to host partners at MRP earns ₹12,500 per 7 kW unit at the 25% slab - capital returned immediately, with the host carrying the asset while you keep a platform or management share of their sessions. Most CPO networks end up a mix: owned chargers at the strongest sites, resold chargers everywhere else.

Calculator

Model your network.

Change any input to size your own deployment. Everything recalculates in your browser - nothing is sent anywhere.

Inputs
Result
Net per month
₹1,38,880
Net per year
₹16,66,560
Payback
5.4 months
Annual return on capital
222% p.a.
Energy delivered16,800 kWh
Gross session revenue₹3,02,400
Electricity at ₹8/kWh− ₹1,34,400
Magma platform O&M fee (5%)− ₹15,120
Field maintenance & support− ₹14,000
Net operating profit₹1,38,880
Hardware capex (20 × ₹37,499)₹7,49,980

All revenue, profit, payback and return figures shown are illustrative projections built on the stated assumptions. They are not guarantees, forecasts or an offer of a fixed return. Actual results depend on site utilisation, local tariffs, electricity rates and operating costs.

Timeline

From first conversation to a live network

Day 0
Territory and volume discussion
Week 1–2
CPO agreement and pricing
Week 2–3
Platform setup and branding
Week 3–4
First bulk order dispatched
Ongoing
Host sites signed and deployed
Week 6+
Network live under your brand

Discuss territory and volume.

Tell us your market and the volume you're planning. We'll come back with slab pricing, platform fees and the CPO agreement.